So why can't the NCAA and the BCS geniuses figure this out? The answer as to why they can't figure this out is not really that important, it's obviously related to the dollar or should we say millions of dollars.

GREAT NEWS: We put our best people to work on this idea and after about 3 minutes, we came up with what is actually a very simple solution.

SOLUTION: Do not buy the products that are advertised during college bowl games! Sounds too simple, but there is no better way to get their attention. When enough sports fans intentionally avoid buying these products, you'll be amazed at how quickly we end up with a playoff system.

EXECUTION: As in football, it's all about execution. So we need to formulate a plan and successfully execute this plan.